It’s been just over a year since my last post here. I’ve spent the last year working hard on several “projects” which I felt the need to focus on. Yeah, I probably could have blogged along the way, but I find my days don’t have enough hours in them anyway. Ignoring this site was a conscious decision – an attempt to streamline my activities so I could focus my attention on making some key changes.

For starters, I got a new job… sort of. I ended up going back to work for the company I’ve spent the vast majority of my working life at. I resigned from there a couple of years ago and moved to Atlanta. After I started a new job here, my old company began to contact me. Ultimately I worked out a deal that would allow me to stay in the Atlanta area and work for them in what appears (at least so far) to be much better circumstances. At the moment I work from home (or from the Land of a Thousand Hills coffee shop), which is great considering how wild my work schedule can be.

Beyond my work, I have my second (unpaid) job:  church. The goal I set for myself for this last year was to assess my abilities and figure out how to plug my abilities into needs at my church. I feel like I have a few things to offer:  music, business (especially in marketing and communications), and project planning and management. So, here’s what’s going on there:

Worship Music
I really wanted this year to be a whole new phase in contemporary worship music development at my church. During the Easter service in 2010, I had a glimpse of the potential we had to get something really great going. Up to that point I had been on the fence – getting fairly cynical about the process of developing a contemporary worship experience in a Lutheran church. Easter was the turning point. I decided that I was either going to cut my ties and go elsewhere, or commit 100% to trying to develop the service into what it could be. I chose to commit to it and have worked diligently to “step our game up” at the contemporary service. We gained a couple of new band members and attended a worship seminar led by Paul Baloche. I feel like we now have a shared vision for the service’s music and its potential. There is still a lot of work to be done, but I’ve never been closer to my goal than I am now.

Worship Service Planning
Similar to the above, I had a goal of making some progress on the planning of our contemporary worship services. My thought was that if I could get one or two services to be planned as a group with the best ideas from the group being executed successfully, I’d have a couple of good examples I could point to as “the right way” and could take action to push both church staff and volunteers to commit time and energy to planning our worship services each week. I feel like I’ve met half of this goal. Good Friday and Easter 2011 were the best planned, most meaningful and impactful (yes I know that’s not a word) services I can remember attending at any Lutheran church. I know the congregation recognized it too, based on the feedback. The problem is, the amount of time and energy required by a handful of people to get those services together was far greater than it needed to be. I want to spread this effort out to a larger group in order to minimize the amount of time and energy required by the few who are involved in the process currently. This hasn’t happened yet. I had every intent of writing up a plan to get this done – but the task has recently been put on the back burner while I work on a few other things.

Church Communications
Our church web site sucks. It’s sucked for a long time. I realized that I should stop complaining about it and start doing something about it. So, I whipped up some stuff in WordPress and presented it to the staff. It’s been received well. I’ve involved a few other people (because I do NOT want to be the “church web site guy”) and the development is progressing well. My hope is that I can get a number of volunteers trained up to take the site over once development is complete. I don’t need another job, and I don’t need web site management pulling me away from other activities I feel are a better use of my time. HOWEVER, the work on the church web site has exposed many other issues within the church – namely, the lack of any sort of communications plan. Our church is easily 10-15 years behind the communications curve. Our church secretary uses templates to produce bulletins and newsletters. She posts these to the church web site (the ONLY dynamic part of our church web site). Nevermind the clear technology  gap that needs to be bridged – it’s clear to me that our church doesn’t really have a clear voice. Each scrap of material that gets published is written by someone different – and each has a spin applied to it that seems intended only for current church members. It’s growing more and more apparent to me that when my church communicates, the only audience in mind is themselves. This needs to change. Beyond changing the audience, I believe my church needs to change its message. If I had to sum up the current message of our church based on everything we publish and announce, it would be:  ”we’re reluctantly trying to be more youthful and contemporary so that we don’t lose people to some other church.” This is obviously not the message we need to be sending. We actually do have several community-oriented pockets of activity within our church. What I’d love to see happen is for these pockets to grow from the bottom up and to gradually change the culture of our church from being inward-focused to being outward-focused. As this culture changes, so will our message. Then… we’ll finally have something truly of value to communicate out to the world.

None of these are “small” tasks. I think I’m to the point now where I’m making progress with each of them, and I have some (fuzzy) goals I’d like to reach over the next year. Just as I made a conscious decision to NOT blog over the last year, I’m making a conscious decision TO blog this year. I’m hoping that by writing out my progress, it will push me to drive harder to the goals. I’m also hoping that discussions and feedback will pop up here and there to help me when I feel “stuck”.

Here we go…